Real estate firms are using best in class technology to gain an edge on their competition.

Real estate firms are using best in class technology to gain an edge on their competition.

We all know that technology helps us streamline our lives, both personally and professionally. Indeed, it has kept the world spinning during the current pandemic – from Amazon deliveries to Zoom meetings, we have never been more reliant on technology to get our needs met. For people in the real estate industry it truly has the ability to be a game-changer, not only in terms of day-to-day efficiency, but in increasing revenue.

As with any marketplace, real estate apps simplify the decision-making process for potential clients.  They can view pictures and specs of a property, or even take a virtual tour, whether they are sitting in their primary home or on a business trip on the other side of the world. This means that the majority of those who do schedule in-person viewings are more serious about buying that particular property, and whether a given real estate company is a good fit for them. This saves valuable time on both sides, especially when you factor in such features such as electronic calendars that allow clients to set in-person or virtual appointments without a lot of back and forth.

For real estate professionals, perhaps the most beneficial are apps that facilitate asset management. With the information about each listing at their fingertips, busy agents and brokers are able to seamlessly communicate with the staff members who run the property, as well as any contractors, designers or staging experts who are renovating it and preparing it for sale. In turn, these people are able to get answers to questions about their work in real time, without having to always schedule phone calls or wade through email threads. And, because all the listings are stored in one place, it is easier to switch between them when trying to juggle several projects or challenges at once.    

There are also other, more commonplace technologies that provide incredible potential for growth within the industry. For example, any electronic campaign, such as a newsletter or subscription, that collects data from potential buyers (i.e. their parameters around price, square footage, amenities and location) can help real estate professionals create targeted ads for those buyers. Moreover, technologies with artificial intelligence capabilities can learn from and utilize this data to provide greater clarity on the fluctuating value, not only of an area, but specific properties.

Real estate will always be a complicated business, but these tools will help simplify the process and increase the chances of closing that next deal; it will also free up time so real estate professionals can focus on other activities such as marketing their business and connecting with future clients. 

To learn more about how you can use technology to better manage your listings and provide great value to your clients, visit EstateSpace today.

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